Search Engine Optimisation (SEO) is exceptionally important. In a nutshell, it is the process of getting your website to return at the top of the results in search engines such as Google. It is a bit of a ‘dark art’ but there is no simple ‘spell’ to get your site up in the rankings.

Everything we do when we design your website, from titles, alt tags, load speed, keywords, creating unique content, image optimisation, meta tags, backlinks and much more is all done with Search Engine Optimization in mind.

But it can always be improved, and that process of continuous improvement requires analysis to see what alterations are generating positive results and then acting on that feedback.

Analytics is the discipline of examining the data left by visitors to your website. This is not just measuring the number of visitors to your site, but the duration of their stay, what they viewed, what search terms they used to find you, where they are from, how they navigated the site and countless other metrics.

Measuring this data, and then analysing it against your best sources of quality visitors, ensures you maximise your ROI (Return On Investment) on your digital marketing expenditure.

Email Marketing can be a very rewarding addition to your digital marketing strategy.

We can set up systems to automatically generate an email marketing list of your visitors as well as your existing customers. This can be used for direct promotion, to provide information about new products and services or entice visitors with special offers and coupons.

We have extensive experience of running large scale Email marketing campaigns and understand the strict legal requirements of GDPR.

Sites such as Facebook, Twitter and LinkedIn offer large volumes of potential customers. We can set up social media accounts for your business and then link these in to the Blog section on your website to automatically update multiple social media accounts when you add new content to your website.

Additionally, paid for advertising on Social Media sites, such as Facebook, can be very rewarding. We can design and implement bespoke Facebook marketing campaigns for your business implementing Facebook Pixels enabling us to measure, optimise and re-target your customers, increasing your ROI.

Getting your website to the top of the search results in Google is critical to generating visitors to your site and although we are skilled in SEO it is not always possible to make the top, particularly with a new site and especially in popular categories. In such cases paid for advertising may be the solution.

Google Ads or Facebook advertising can be very successful if managed correctly. Xylos can setup these campaigns and provide reports, insights, and analytics, so you can track your progress and continuously improve their effectiveness to make your ads even more successful.

Branding is crucial for products and services sold in consumer markets. It’s also important in Business to Business markets because it helps you differentiate your business from the competition.

Your brand strategy defines what your business stands for. It includes your logo, colour palette and slogan, and it is crucial that they are consistent across all of your marketing material.

We offer a Total Print Solution – from your initial idea, through the design stages, to the final printed product.

We understand that your company’s image needs to be visually consistent across all of your marketing products.